A Little Bit About Me
Mike Cotton
Expert UI/UX Designer & CRO Specialist
I believe great design starts with understanding the user. My approach blends UX strategy, CRO insights, and brand storytelling to craft digital experiences that not only look great but drive measurable business results. I thrive at the intersection of creativity and data, ensuring every design decision is intentional and user-driven. Collaboration is key—I work closely with cross-functional teams to bring ideas to life, focusing on scalable design systems and intuitive user flows that convert. Whether it’s a product launch, a site overhaul, or a brand refresh, I bring a strategic, results-oriented mindset to every project.
UI/UX Strategist
CRO Specialist
Digital Designer
Brand Developer
Creative Problem Solver
Visual Storyteller
Web Strategist
User Advocate
Creative Strategist
Collaborator
My Guiding Principles
What makes what I build tick and why it works.
1
User-Centered Design
Every decision starts with the user. I dive deep into understanding user behavior, needs, and pain points to create designs that not only look great but also drive meaningful interactions. For me, it’s all about putting the user first to ensure every design delivers value.
2
Data-Driven Decisions
I believe in the power of data to inform strategy. By leveraging analytics and testing, I ensure that every design element is optimized for performance, focusing on conversion rate optimization that directly impacts business growth.
3
Collaboration
I prioritize open communication and collaboration with stakeholders, ensuring that every project reflects shared goals. I keep the process transparent, involving my team and clients at every step to create designs that truly resonate and drive results.
